The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there.Before video came along internet marketers relied on things such as banner ads to promote their products. While still effective, banner ads have declined somewhat in popularity. In the main they are not free and can burn a pretty hole in your advertising budget. A similar scenario exists with advertising on other websites.
People prefer to watch something rather than read a long piece of text. By using video marketing tools you can convert those static text sales pages into an engaging piece of video content. Although time consuming it can certainly propel your business forward. You will need some decent video marketing software to get the job done.
Have you ever used Microsoft PowerPoint as part of your marketing strategy? If not then why not go on a course or grab yourself a training book. Yes it requires a bit of effort to learn and understand it, but you will find it pays dividends. One of the best video marketing tools I find is PowerPoint. Your video marketing ideas and creativity can be put to good use here.Another tool worth considering is Camtasia. This is more of a video editing tool than PowerPoint and produces exceptional results. You can bring video into the package, trim it, and add titles, effects and sound. You can also record the computer screen activity.
Whatever marketing tools you decide to use, you will need to invest in a good quality microphone if you intend to add your voice to your video. It is not absolutely necessary, but some people may prefer to hear a voice speaking out loud the text on screen. Camtasia is worth adding to your arsenal of video marketing tools.
YouTube and video marketing
When you have created your video, you need somewhere to host it. The best place for hosting your video is YouTube. This site is all about viewing, sharing and uploading your videos. You can spend all evening on there looking at the different videos available and sometimes I do just that.I find more interesting content on YouTube than I do on television. Whatever your interest you are bound to find something of use to watch. It is also a community where you can comment on other videos and share ideas. This site is one of the best, if not the best among the video marketing tools to use.
There are several reasons why it is such a great site. Firstly, YouTube is the second most popular search engine in the world. What this means for you is that millions of people day or night around the world may watch your video.You can also add your website link to the YouTube site. This will enable people who watch your video to click the link and visit your website, resulting in more conversions for you. As video marketing tools go, you will find yourself using it time and time again. It is for sure one of the better video marketing tools available for you to be aware of.