Internet Video Marketing for Business

Online video is here right now, but you can be sure it will be around in the future also. Many video hosting sites will host your video content. If you intend on getting subscribers and making sales then you need to be doing internet video marketing right now.There is no marketing more effective than video marketing. It is the fastest growing form of marketing out there and you need to start creating internet video marketing campaigns immediately.At one time we used to watch videos online if they were displayed in web pages. These would be on informative news sites for example and provided good value for many people.

A few years ago one site came along which was a complete game changer in how we watched online video content. That site is called YouTube. It has gone from strength to strength and is now the second most popular search engine.

If you are using internet video marketing then you really must use YouTube.

Video marketing entails creating video content and distributing it all over the internet. With the advent of Google universal search it means whenever you search for something you get web pages as well as videos returned in the results.

Google thinks highly of video content now and it has become of importance to search. A few years ago YouTube was bought by Google so you can guess why video is now an important medium to the company. When using internet video marketing you need to consider search counts of keywords.

Here are some interesting statistics to consider

  • There are more than one billion videos viewed on YouTube every day.
  • Businesses in the UK spend more on internet advertising than they do on television advertising.
  • Every minute of the day more than twenty hours of video gets loaded onto YouTube.

Using internet video marketing for business

Do you have a service or product that needs promotion? It has been proven when using internet video marketing for promotion purposes, the volume of subscribers you can obtain increases. This in turn leads to sales and more profit for you. This is because we all love to watch video rather than reading long text. Whatever you are promoting, you are likely to do it much better by using video.

The problem with sales copy is that it can be quite long. Really we just want to know what it is going to do for us and how much it will be. Otherwise we end up just reading a few points and scrolling right to the bottom to see the price. A video sales page however is more engaging and we are more likely to pay attention. This is how we should be using internet video marketing.I’m sure you’ve come across those shopping channels on TV. Have you noticed how the seller uses clever word play to persuade people to buy? It makes you really want the item and you are tempted to call up and place an order.The seller comes out with phrases like “Imagine how your life would be if only you had this product”. You too could use a similar tactic when trying to sell your product. You could see fast results with this approach. Are you starting to see why you should start web video production right now?Should you plan on using internet video marketing you could convert sales copy into a video and the same persuasive words could be applied in the video itself. You will not even need a person to be present on camera.